Hi, I'm Aviv.
Senior Product Designer.
AI Builder, building B2B SaaS & AI products
at 
SysAid,
and mentoring designers
at 
Startup Designers.
AI Builder, building B2B SaaS & AI products
at SysAid,
and mentoring designers
at Startup Designers.
Selected Work
Deep research
How I research when I go all the way in: my master's action research, a long study in the field that turned what I learned into a product and real change.
About
I'm a Senior Product Designer and AI Builder, focused on complex B2B SaaS products. I help teams connect business goals, user needs, and what AI can unlock. These days I also build: I design inside the product's own code, with AI agents doing the building, so what I design is already made of what ships. With a background across brand, marketing, and product design, I bring a cross-disciplinary perspective to products that are clear, useful, and aligned with real business value, and the same mindset to mentoring designers in the community.
Mentoring
Beyond the work, I mentor product designers through ADPList and Startup Designers, helping them navigate complex career transitions, sharpen their craft, and find their voice in product work.
Book a session on ADPList
